The Johns Creek Convention and Visitors Bureau recently received funding from state tourism authorities to market the city as part of its economic recovery from the COVID-19 pandemic.
Explore Georgia awarded a Recovery Marketing Grant to Johns Creek CVB and 33 other tourism companies in 27 counties earlier this month. The state tourism group has awarded the 34 tourism companies a total of 1.5 million US dollars.
"On behalf of the JCCVB Board of Directors, we are very grateful for the donation and willingness of the GDEcD and the State of Georgia to trust the JCCVB with these restoration funds for the critical hospitality recovery effort," said JCCVB Board Chair, Lynda Lee Smith.
"We will use them wisely to stimulate visitors to our fantastic city of Johns Creek."
Johns Creek tourism officials plan to use the grant funds to promote indoor and outdoor spaces that can host events such as weddings; the Johns Creek Art Festival and the International Festival; Shopping in town; the city's proximity to local malls and outlet shopping; Hospitality providers in the city; and Johns Creeks Hotels.
Efforts include strategic marketing campaigns that leverage digital ads, social media marketing, and targeted print ads.
The idea behind Johns Creek CVB's efforts is to "take critical marketing measures affected by decreased revenue due to COVID," CVB officials said.
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State officials said the grants are designed to help the travel industry recover from the pandemic and provide assistance to areas hit hard by declines in visitor and tourism spending during the pandemic.
“As we head into a summer where we anticipate a tremendous resurgence in domestic tourism and the economic prosperity that travel brings, funding for these grants recognizes the importance of delivering the diversity of visitor experiences across Georgia that are so Many Americans are close to their homes, ”said Mark Jaronski, deputy tourism commissioner for the Georgia Department of Economic Development.
“With a great collaboration with our destination marketing partners across the state, we believe we can be most effective in what is likely to be an incredibly competitive landscape by jointly promoting Georgia to the American public and complementing the Ready state's tourism recovery campaign. To adjust. Georgia."
The grant recipients were selected as needed and had to provide evidence of the year-on-year loss in the hotel-motel excise tax collection and how much unemployment had changed in their county.
State officials said organizations selected for a grant will receive all of the money they asked for.
"Georgia is a beautiful state, and while we continue to recover, I look forward to working with our industrial partners to bring the incredible tourism benefits of the state to travelers around the world," said Georgia Economic Development Commissioner Pat Wilson.
“These grants are an important tool for our industry organizations, most of which are small businesses, to begin their recovery efforts. We are committed to rebuilding the travel and tourism sectors across our state as Georgia's diverse economy cannot fully recover until our tourism and hospitality industries are flourishing again. ”